Re-Design Website Basic Plan

Phase 1: Discovery and Strategy

This phase is about understanding what needs to change and why.

• Analyze your current site: Audit existing website performance metrics like traffic patterns, bounce rates, and conversion rates using tools like Google Analytics. Identify what works and what doesn't.
• Define your goals: Set clear, measurable goals for the redesign (e.g., "boost mobile conversions by 15%", "improve page load speed").
• Understand your audience: Create or update user personas to ensure the new design is focused on meeting their needs and expectations.
• Research competitors: Analyze competitor websites to identify industry best practices and opportunities for differentiation.
• Plan content: Audit your existing content and map out a new site structure (sitemap) and content strategy.

Phase 2: Design and Development

This is where the new design is created and built.

• Wireframe and prototype: Sketch ideas or use tools like Figma to create wireframes (basic layouts) and prototypes, focusing on user flow and interface elements.
• Visual design: Develop a style guide that defines your visual language, including branding, colors, typography, and imagery, to create a unified and professional look.
• Develop the website: Build the new website, ensuring it is mobile-responsive and optimized for performance (speed) and SEO. Consider using a website builder like Squarespace or a WordPress page builder like Elementor if you are handling it yourself.
• Migrate content: Safely transfer your existing content to the new system, implementing necessary SEO measures like keyword optimization and 301 redirects.